As some of you may know, 33 St James's Street has only been a temporary space whilst we get our ducks in a row for our permanent shop. We can happily announce that we have actually been shop-fitting a new space for a month or so now. Our shop will be in Brook's Mews, just behind Claridge's Hotel, where we'll continue to press for customers and trade alike.

The new space means we can finally enact some of the plans we've kept on hold to offer a developed and refined version of ourselves.

To commemorate the move to our permanent home, we have put together a small collection to mark the occasion. These will be available only until the end of September online and in-store.

'Pressing On' Cap

A six-panel cap in 100% cotton twill, available in Navy and Stone, each carrying the 'Pressing On' branding that marks this moment in the shop's history, and our 'V' icon on the back.

We chose a cap because it sits comfortably alongside the world we work in without taking itself too seriously. It is the kind of thing you reach for on a Saturday, or as a bit more shelter when it's raining and you would rather not carry a brolly.

'Pressing On' Cap

£45.00

1/5

Brook's Mews

Brook's Mews sits in the heart of Mayfair, a short, quiet street behind Claridge's Hotel, filled with bakeries. It's a charming little enclave as befits our destination brand.

Those who know our current home on St James's Street will notice that we are now a little closer to Savile Row; a few minutes' walk across Bond Street, rather than a journey across Piccadilly.

Bond Street station is moments away, Oxford Circus is a short walk, and Green Park also within easy reach.